IPeopleSoft Puts You in Charge of Promotions Management for Better ROI How profitable is your promotional spending? Manage and optimize your promotions for maximum ROI with the new PeopleSoft 8 Promotions Management solution. Do you know where your promotional dollars are being spent? What return on investment (ROI) are you getting for your promotional activities?
Today, many manufacturers pour 30 percent or more of their gross revenues into the visible costs of promotions—often without a clear understanding of the ROI they can expect. As a result, marketing funds arent always allocated to the most profitable promotions. In short, money is often wasted. This is the exact issue the new PeopleSoft 8 Promotions Management is designed to address. Focus Spending for Real Results The key to maximizing return on your promotions investment is understanding the total costs of your promotions—not just the visible costs.

You need to understand: Which promotions are profitable? What lift are you getting? What is the incremental volume? What programs provide the greatest value? Understanding true promotional ROI enables your organization to better target current and future promotional efforts, so you can focus trade fund spending for optimum results. Because manufacturers use many methods to promote products to consumers both directly and indirectly, an effective promotions management strategy must capture information across the supply chain. It has to reveal visible costs and hidden costs. This sounds like a simple proposition, but until now, implementing a solution that works has proven to be anything but simple.

Now, PeopleSoft Promotions Management delivers an integrated solution for seamless trade promotions forecasting as well as planning, tracking, reporting, execution, and analysis. This closed-loop solution integrates with your supply chain and financial systems to measure your ROI effectively. Whether you’re a consumer product manufacturer, distributor, or broker, the PeopleSoft Promotions Management solution provides you with the tools you need to manage and optimize your trade fund spending. A Breakthrough in Promotions Management Launched in June 2001 (see our June 27 press release), PeopleSoft Promotions Management is the first software to comprehensively address the issues of managing promotions for maximum profit.

From planning to account settlement, PeopleSoft Promotions Management provides swift execution and easy tracking throughout the promotion lifecycle. PeopleSoft Promotions Management also enables you to effectively manage your retail merchandising activity without negatively impacting the supply chain. Promotions Management integrates seamlessly with supply chain and financials solutions to enable you to.