You must earn the loyalty of your customers and channels every day. Acquiring new customers is estimated to cost 5-10 times more than retaining existing customers. Winning back a lost customer can cost up to 50-100 times as much as satisfying a current customer!1

Demand Chain Management with HAHT Commerce Suite is the answer.
HAHT Commerce delivers Demand Chain Management via the HAHT Commerce Suite. The HAHT Commerce Suite is a seamlessly integrated application suite that improves customer-facing business processes by reducing costs, increasing visibility into and throughout your demand chain, and making your company easier to do business with.

Where point web solutions and enterprise systems such as ERP and CRM fall short, HAHT Commerce Suite and Demand Chain Management hit the mark by enabling you to:
Manage transactions and relationships, directly and through channels*
Leverage real-time enterprise system integration for powerful order management and customer services
Achieve sophisticated product and brand information management*
Access and benefit from real business intelligence, not just Web activity analysis
Easily extend your information systems using open-standards (not proprietary technology) for business process integration