Predictive Text Analytics from SPSS Inc. enables you to combine structured and unstructured data to draw more accurate conclusions about future events and actions. By knowing not only what happened, but why, you can make better decisions for the future.

Consider the case of a global wireless telecommunications provider. By adding text analysis to its existing data mining initiatives, the company was able to better identify the customers most at risk of leaving for a competitor. The result? A ten percent increase in the effectiveness of the company’s predictive models and hundreds of thousands of dollars in savings.