Predictive Web Analytics from SPSS adds the business focus of data mining to Web analysis, so you get clear, action-oriented results.

For example, if you learn that 5,320 people visited the video game section and 472 people visited the video game accessories section, what does that tell you?

Not much.

But what if you learned that customers who buy a specific video game are more likely to buy a product from the video game accessories section? You immediately have a much deeper understanding of your online business.

Predictive Web Analytics gives you critical online behavior and activity measurements from a business perspective, so you can immediately understand and apply the insight for results.