Teradata CRM Analysis is tightly integrated between analysis, action, evaluation and learning. It provides marketers with powerful tools in a robust environment to: Track and analyze customer buying behavior over time, and create profiles

Define, analyze and target segments by behavior, demographics, location, product/service usage and affinities, market basket, customer rankings, groups of transactions over time — and score results

Build virtually any query easily with no SQL or pseudo-SQL

Analyze and evaluate customer groups through a visual, ad-hoc reporting interface and immediately include these segments in your campaigns

Realize opportunities based on new links discovered between customer segments and attributes

Measure and report profitability at the account and transaction level