Insight 5 is a comprehensive e-business analytic solution for optimizing visitor response to Web initiatives. Insight 5 offers the most advanced system for analyzing Internet marketing campaigns, Web-based content effectiveness, e-commerce merchandising, and affiliate programs. With Insight 5, companies can accurately measure the ROI of their Web initiatives, from first customer contact through purchase, spanning the life cycle of the customer relationship.

Insight 5 offers an enterprise-class, scalable solution for fast growing, high-traffic Web operations and is based on proven technology that acts as the foundation for data collection, rich visitor analysis and flexible reporting. Insight 5 supports powerful segmentation analysis which combines sophisticated information on visitor behavior and activity with advanced decision support.

In addition, Insight 5 offers companies even greater functionality and flexibility through four modules tailored for analysis of campaign, content, commerce and affiliate marketing activities. These modules extend the capabilities of Insight by providing a bridge to valuable information sources, including enterprise commerce platforms, advertising networks, and demographic and transaction databases. Only Insight combines information from a wide variety of data points to fully understand Web site visitor activity, and deliver true ROI for Web-based programs.