The E.piphany E.6 suite delivers next-generation solutions across marketing, sales, and service that are driven by rich, real-time customer intelligence. With E.piphany, organizations can transform the customer experience by enabling front-line interactions that are more intelligent, informed, and consistent. Regardless of channel or touchpoint, each customer interaction represents an opportunity to sell a product, resolve a problem, retain a customer, or otherwise strengthen the relationship-opportunities that can be identified and acted upon with E.piphany.

All E.piphany E.6 solutions are built on the industry's most modern and innovative customer relationship management (CRM) architecture. Based on the Java 2 platform, Enterprise Edition (J2EE), and using a service-oriented architecture, E.6 provides maximum flexibility for faster implementation and integration, and allows IT organizations to reuse skills for increased productivity and lower overall costs.

The E.6 architecture lets organizations take full advantage of the scalability, reliability, and integration features built into industry-standard J2EE application servers. E.6 features the E.piphany Customer Relationship Backbone (CRB), which is a set of J2EE services for unifying customer processes, customer intelligence, and customer data across all CRM and other front-office applications.

The CRB provides tight integration for the entire E.6 product suite, and allows organizations to leverage existing systems and legacy infrastructure. Through support for Web services and open standards, the CRB allows other applications to take advantage of its capabilities to make every customer interaction more intelligent.

By offering ease of deployment and integration, low total cost of ownership and demonstrable increases in revenue and profitability, E.piphany E.6 drives measurable and rapid ROI across the organization. E.piphany E.6 includes three product lines — E.piphany Marketing, E.piphany Sales, and E.piphany Service — each of which is powered by E.piphany's best-in-class customer analytics, E.piphany Insight and E.piphany Interaction Advisor.

Each product line includes several applications that meet the business needs of that particular area, transform the customer experience and drive proven business results.