G4 Analytics for Consumer Products (G4-CP) provides a flexible platform to meet the needs of a competitive retail marketplace. Think of it as a customized analytical environment designed exclusively for your company so you can ...

Identify the products which meet consumer needs
Align with retailers who reach the right consumers
Provide the right pricing and promotions to maximize return
G4-CP builds on integrated data from a wide range of information sources including ...
Internal Enterprise Applications (ERP, CRM)
Retail Data Feeds (POS, Sell Thru)
External Data Suppliers (IRI, AC Nielsen, Spectra)
With G4-CPs unique tools, power users can confidently investigate their data and use our pre-defined reports (we call them guided analytics). These reports, in turn, clarify the decisions which impact business performance. They support the major sales and marketing processes including ...
Brand Management
Market Research
Category Management
Trade Marketing & Promotion