Market360 Enterprise
Edition puts six powerful capabilities at your fingertips: Media Analytics—
Benchmark key metrics such as mindshare, reach and prominence. Track performance
over time or by campaign. Correlate changes with company activities or industry
events. Point-of-View Sentiment™— Rate thousands of articles automatically as
they enter Market360 according to your custom point-of-view profile. Message
Tracking— Monitor the use and adoption of key messages. Know when your message
is resonating and when it needs to be adjusted, in time to do something about
it. Issue Tracking— Monitor important industry issues that affect consumer
perception, regulatory oversight and media scrutiny. Understand how your company
and competitors’ market value, revenue, customer loyalty and employee retention
are affected by industry issues. Goals, Campaigns and Contacts— Demonstrate the
impact of campaigns on corporate business objectives. Manage media relationships
as effectively as outbound campaigns. Global Languages Option— Leverage three
global service language options—World English, European and Latin America—to
include coverage from around the world. And, for the small team or department,
Market360 Workgroup Edition provides an affordable PR measurement and analysis
solution offering: Broad full-text print and online media coverage Powerful
competitive benchmarking capabilities Easy-to-use Web interface Flexible
reporting tools