SAS Customer Intelligence comprises a family of solutions that help you maintain and grow profitable customer relationships. These fully integrated and extendable solutions truly give you the knowledge to interact with the right customers at the right time, through the right channel.

SAS Marketing Automation gives you the ability to easily manage sophisticated, timely, personalized customer communication strategies. Using SAS Marketing Automation, marketers can create more accurate, analytically derived segments and then use that information to conduct more effective outbound campaigns.

As marketing organizations become more and more sophisticated, they realize the need to support event-driven marketing, which involves careful, real-time tracking of customer behavior. SAS Interaction Management helps you view each individual customers behavior over time and act on significant changes immediately — when intervention is likely to have the most impact.

When inbound and outbound communications continue to grow and mature, companies recognize that customers typically qualify for a variety of solicitations. Consequently, it becomes necessary to optimize the mix of interactions with a particular customer. SAS Marketing Optimization evaluates multiple campaigns simultaneously to determine which products should be marketed to individual customers for maximum return — all while factoring in budget and channel constraints, as well as customer contact policy restrictions.