Synapses Customer Relationship Management (CRM) is our customer centric/customer relationship management solution focusing on studying and understanding customers needs, to boost customers loyalty and satisfaction, hence retaining customers. The result of achieving this is competitive advantage against your competitors as customer retention always require lower cost in gaining new customers.

Synapses CRM family of products integrates and work together to churn your customer data into useful information. The following are the main modules in Synapses CRM:

Sales Management
This is the foundation module in Synapses CRM. This module acts as the datawarehouse of all your customers information, keeping track of all customers activities. This huge information database would be useful when it comes to analysing your customers or performing data mining on your customers information.

Sales Force Automation
The Salse Force Automation (SFA) module is a marketing tool for both marketing executives and marketing managers. It helps in analysing opportunites and customer buying and expenditure behaviour allowing you to pinpoint the most profitable customers. The sales pipeline analysis in SFA lets marketing managers have a clearer understanding of the undergoing processes of customers allowing managers to plan proactively in promoting customers leve such as from lead to prospects and customers. This eases marketing executives job as each customer has been clearly prioritised by the marketing manager.

Call Center
The Call Center module assists customer service personnel to keep track of customers enquiries and complaints and allow customisation of the service level agreement to suit a specific customers demand. Information gathered from the Call Center would allow you to understand your customers demands and preferences towards your products. It would also allow you to construct a list of targetted opportunities for your new or existing products by analysing your customers feedbacks.