mySAP
Customer Relationship Management (mySAP CRM) empowers companies to deliver
customer value -- and achieve profitable growth. The solution connects front-
and back-office functions into a single, customer-centric operation. And enables
collaboration across the value chain by providing access to relevant,
personalized information from multiple data sources and business processes.
mySAP CRM is the only CRM solution that connects your employees, partners,
processes, and technology in a closed-loop customer interaction cycle. So you
can convert prospects into first-time buyers. And first-time buyers into
long-term customers. This solution delivers functionality throughout the
customer engagement cycle, providing all the capabilities you need to manage
marketing, sales, service, analytics, field applications, interaction centers,
e-commerce, and channel partners. mySAP CRM enables real-time availability
checks, contract management, billing management, fulfillment visibility, and
order tracking. And it gives you the features and functions necessary for
marketing planning, campaign management, telemarketing, lead generation, and
customer segmentation. Plus, mySAP CRM allows you to offer ongoing customer care
across all channels -- with a customer interaction center, Web-based customer
self-service capabilities, service and claims management, field service and
dispatch, and installed-base management.