AstrA is a Retail Enterprise Performance Management (EPM) and is built on various business models and methods such as Scorecard/Balanced Scorecard, Benchmarking/Comparisons and Causality Analysis. These business models and methods are then applied within the context of retail and consumer goods industry. The system addresses the need to use store-level information in a structured manner to facilitate planning initiatives. The solution comes with a built-in KPI library and data-model that provides a common framework for analyzing retail operations.