Siebel eMarketing 7 allows organizations to deliver highly personalized Web offers and dynamic Web surveys that are fully synchronized with marketing efforts in more traditional channels. Siebel eMarketing 7 enhances marketing effectiveness by allowing organizations to take advantage of an inexpensive channel to reduce execution costs while improving their targeting efforts and associated response rates.

Fully integrated with Siebel Marketing 7, Siebel eMarketing 7 contributes to a complete, closed-loop solution for the planning, creation, execution, and analysis of targeted campaigns across all customer touchpoints. It provides Web users with a consistent, personalized marketing experience. Seamless integration with the rich customer information repository of Siebel eBusiness Applications eliminates conflicting, redundant, or inappropriate offers while creating an unbroken dialogue with each customer that builds trust, satisfaction, and positive brand equity.