LEAD TRACKING SOFTWARE

• Affordable Price
• Rapid Deployment
• Out-of-the Box Solution
• Allows for End-user Customization
• Responsive Tech Support
• Training Available

Lead Track CRM Software is a customer relationship management (CRM), sales automation software package designed for the corporate marketing or sales department. The focus of the Lead Track product goes well beyond contact management software. Lead Track is a customer relationship management (CRM) solution that addresses not only the sales automation needs of a company but also takes into consideration a company’s lead tracking software requirements including field contact management needs.

LEADtrack Software addresses a specific niche with widespread appeal across all industries. Specifically, what makes LEADtrack different from an enterprise-wide application such as Siebel CRM? Besides costing considerably less, the LEADtrack applications focus is solely directed to the advertising/marketing department and their need to evaluate multi-media campaign spending, capture and fulfill customer requests for product literature as well as manage and track sales territory lead follow-up activity.

Whereas as an enterprise-wide application will incorporate or link the human resources department (salesperson commission calculations), manufacturing (product and model availability) and accounting (billing), purchasing (order capture) and marketing. Many times companies have these platforms well in place and do not want to reinvent the wheel. They are looking for only a marketing-based solution such as LEADtrack.

The lead tracking software is affordably priced. For less than the cost of a single ad insertion, the well-designed tracking software package includes modules for inquiry processing, campaign management, territory lead track follow-up and customer quote/order forecasting and media analysis. From ready-to-use screens, one can easily import trade show leads or magazine inquiries, merge print letters/labels, automatically e-mail leads to the field and run reports ranging from an analysis of territory performance to media source impact studies.

In a word, the closed-loop lead management system provides the ability to track each lead from its automatic territory assignment through closed sale. This marketing-focused CRM package is an ideal solution for those looking for a tracking system that goes beyond contact management software.