LeadGenesys Survey Tool
The LeadGenesys Survey Tool is the optimal solution for organizations that believe:

Needs analysis of high-value customers should occur at key moments in the customer life-cycle
Account managers know when to survey their customers better than the marketing department does
Account managers should be able to quickly act on completed needs analysis surveys

Valuable response data should be instantly appended to a customer profile and shared between sales and marketing
Using a separate surveying tool adds more process and cost
As an extension of the LeadGenesys Prospecting Tool and Platform, the email-based LeadGenesys Survey Tool has a number of advantages over other surveying approaches.

Account managers have immediate access to the email survey templates. Account managers can use the LeadGenesys Prospecting Tool to instantly launch any number of personalized survey invitations at key moments in the lifecycle of your customers and prospects like:

seminars and other promotional events
new account or product activation
product reviews
customer service interactions
account closures or dips in utilization
Survey completion rates are boosted with personalized survey forms and immediate follow-up.

Using the LeadGenesys Prospecting Tool, account managers can send highly personalized survey invitations and reminders that drive responders back to personalized survey sites. Any contact data that needs to be re-validated is pre-filled to boost survey completion rates. Customers are delighted to know their input counts when they receive personalized thank you emails that address needs and other information collected in the survey. This virtually ensures future surveys will be completed throughout the customer’s lifecycle -- to ultimately boost customer retention and cross-selling.

Send, open, response and all survey data is seamlessly appended to the customer profile. Since the LeadGenesys Platform builds a complete contact history, marketing and account managers will know when survey requests have been sent and completed. Quick and easy export of responses into a .CSV file enables detailed survey analysis to be conducted on complete profiles. Meanwhile, sales can act on any immediate needs or concerns to lock in retention rates.