How do you identify, target, and acquire new customers while compressing the sales cycle? Talisma Campaign allows service, marketing, and sales organizations to send targeted text and HTML E-mails to segmented lists of prospects and customers. Talisma Campaign also helps identify, track, and maintain pertinent information about how individual prospects, customers, and corporate accounts responded to those campaigns.

Talisma Campaign
Talisma Campaign can be used to conduct a wide variety of outbound E-mail campaigns, including automated closed-loop marketing campaigns, audits, and surveys. Talisma Campaign’s rich feature set supports targeted lead capture, contact and account management, customer profiling, product registration, and returns-authorization management. Opt-in and opt-out features ensure compliance with anti-SPAM regulations. Analytics provide actionable analysis on campaign return on investment (ROI), customer profitability, key performance indicators, and revenue opportunities. Talisma Campaign offers:
Reduced operational costs – Overall improved efficiency in managing corporate marketing campaigns

Efficient campaign creation and management – Easy-to-use campaign planning, automated execution, and ROI analysis reduce the time spent creating and tracking marketing campaigns

Improved efficiency – Powerful lead-scoring analytics built into Talisma Campaign provides targeted results for sales agents, thus improving their sales productivity

Better response to customer needs – Higher prospect and customer satisfaction by using proactive newsletters and personalized communications in a timely and efficient manner
Using Talisma Campaign
Talisma Campaign makes creating multi-step, multi-wave customer communication campaigns easy. Its powerful graphical workflow tool offers a variety of options to help build campaigns. For example, you can define the complete campaign workflow and determine the appropriate next-step actions based on various conditions, such as customer response or elapsed time.

Using Talisma Campaign for your campaign management, you can define highly personalized E-mails for your target segments based on the demographic profile of your customers. Powerful automated response and follow-up management monitor the economic effectiveness of each campaign and provide an extensive set of analytic reports that help you judge the success of your efforts.

Talisma Campaign Key Features
Talisma Campaign can help you define different messages for each target segment. For example, the same E-mail can have different subject lines depending on the target and conditional content based on the contact information and properties. Talisma Campaign supports various response-tracking and management mechanisms, including replies to E-mails, URL and banner-ad clicks, Web form submissions, time elapsed without response, undelivered E-mails, and out-of-office automated responses.

You can also associate cost and ownership with each step of the campaign, schedule campaigns in advance, and monitor targets in real time at each stage of a campaign. Talisma Campaign simplifies the targeting of customer segments from your current customer list based on customer demographics, psychographics, and customer interaction activities. Target data can be imported from any external source or drawn from any external data warehouse. You can also de-duplicate (de-dup) your mailing list and manage opt-outs and unsubscribes.