Let's cut right to the
chase...what's the primary reason you should consider our solution vs. our
competitors? This depends on how important you think ease of use is, because
we've gone to great lengths to make BizAutomation CRM the easiest to use full
featured CRM solution on the market. It brings SFA, Service/Support, and
Campaign/Marketing Automation to the world’s most popular application user
interface and data repository – Outlook and Exchange. The benefit of
centralization is that it simplifies CRM by enabling users to manage customer
data from a single place - Outlook Web Access / Outlook, eliminating double data
entry and maximizing efficiency. Because BizAutomation is a .NET application, it
provides a truly rich browser interface that enables anywhere / anytime access.
Why should extreme ease of use and centralization matter to you? Because it
promotes usage. Selling Power magazine took a poll of people working for
companies that implemented CRM and found that only a small minority were
actually using it. The reason we suspect is because most CRM applications are
developed from a technology rather than a business user's perspective. This
results in feature-bloat, which makes it difficult to do the simplest and most
common of tasks. Because navigating through a maze of tabs, screens, and
buttons, just to enter or access the most basic of information isn’t acceptable
in the typical work environment, apparently, many users have opted not to. This
adversely affects a company in two ways; it contributes to the expected
productivity loss, and it cripples intelligence, because without adequate data a
company can’t generate accurate reports that contribute to key decisions
relating to purchasing, competition, and internal procedure improvements. Our
own needs analysis clearly revealed that efficiency and ease of use was what
small business users wanted - so we listened. And the result ? BizAutomation
CRM...a CRM solution for the rest of us.