Siebel Marketing 7 delivers a comprehensive solution for the complete design, execution, and management of personalized, permission-based campaigns across all channels of customer interaction including: phone, direct mail, the Web, wireless devices, email, direct sales and partner network.

Siebel Marketing streamlines planning and budgeting by providing integrated workflow and collaboration capabilities for campaign approval and execution; financial modeling to optimize allocation of marketing dollars; and a marketing command center to track campaigns across the enterprise. It includes robust segmentation and list management capabilities to allow marketers to optimize their segmentation strategies based on any data in the enterprise. Using an intuitive graphical campaign design tool, marketers can easily create and automate rich multistage, recurring and event-triggered campaigns that include different offers, creative approaches and channels. As a result, organizations can execute continuous treatment strategies for each customer, build customer value more effectively, and dramatically lower execution costs.

Once campaigns are executed, results of all campaigns are automatically tracked for analysis in real-time so that marketers can adjust their programs in time to improve results and not after the fact. Leads can be quickly assigned and automatically delivered to sales teams or channel partners assuring marketers that all leads requiring coordination with the field are followed-up on a timely basis and conversion rates and revenue are maximized.