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DataDistilleries
Description
DataDistilleries enables you to make the right offer to the right customer at the right time—automatically. By combining customer data with campaign information and business rules, DataDistilleries chooses the highest-value offer or campaign that a customer is likely to accept. This customer-focused approach ensures that more offers are accepted, your revenues increase, and your customers are more satisfied.
Whether you manage 20 campaigns per year, or 20 campaigns per month, DataDistilleries ensures the greatest benefits for both you and your customers.
Optimize campaigns across channels In a competitive marketplace, you have to work harder to acquire new customers and increase revenues from existing customers. For many companies, this means hitting prospects and customers with an ever increasing number of campaigns and offers through multiple channels. Desirable, high-value customers are bombarded with messages at every turn—on the telephone, in their e-mail inboxes, and in their mailboxes. Rather than increasing sales and revenues, this approach can alienate your customers and prospects, and result in flat or even reduced revenues.
DataDistilleries enables you to optimize your campaigns across channels by automatically choosing the best delivery channel for each campaign—and for each customer—eliminating overlapping offers and messages. Each customer gets the offer or campaign message that delivers the highest value both to that customer and to your company—through the most appropriate channel.
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