The SPSS MR Data Model is a data storage architecture that separates data storage and handling from the rest of the survey research process. It provides easy access to market research data—regardless of how that information is stored or the applications used to access it. By removing data access and handling restrictions, the SPSS MR Data Model gives your organization the freedom to reengineer workflows and create new types of roles within your team. The SPSS MR Data Model provides both the foundation of the Dimensions product line and a head start for the development of customized software.

With the SPSS MR Data Model, you’re free to:

Access data using any software, whether you are using custom technologies, SPSS technologies, or products from other providers
Translate texts at any stage during the research process without impacting the questionnaire logic, collected data, or any other survey information
Design projects for maximum added value and efficiency —instead of working in the way that best suits your tools
Work with any number of data formats, varying software tools, and all of the worlds languages