Extend the customer identification and merge capabilities of existing operational systems and applications
Initiate Enhanced Composite Views defines rules for data sets that can limit or change the presentation of data based on your user’s needs or preferences, as well as the sensitivity of certain data.

Through defining rules built on value-based decisions and attribute completeness and reusing those definitions across all your applications, Initiate Enhanced Composite Views provides a central location to establish how disparate data sources interact with each other.