FatWire Engage makes it simple for
business users to increase the value of content through tailored content
recommendations and promotions. Through a simple, wizard-driven interface,
business users can segment site visitors into meaningful groups, determine what
types of content are most suitable for particular user segments, and promote
content and offering to appropriate customers. Features Open, Scaleable
Foundation FatWire Engage leverages the strengths of FatWire Content Server to
provide an open, scaleable platform for management and delivery of dynamic
content. Additionally, Engage is based on industry-leading content management
functionality that provides rich features such as workflow, revision tracking,
and unmatched ease-of-use. Visitor Data Management FatWire Engage enables the
design of online sites that gather information about site visitors and
customers, and then use that information to personalize the content or product
placements and promotional offerings that are displayed for each visitor. This
data can be based on demographics, preferences, purchase history, or any other
data collected by FatWire Engage. User Segmentation Using FatWire Engage,
business managers can group site visitors into logical groupings in order to
promote product or content. This is done through a wizard that walks business
managers through the process of creating the segment. Segments can be as broad
or narrow as needed. Recommendations Recommendations determine which products or
content should be displayed to a site visitor at a given time. This enables a
business manager to determine product or content relationships based on segment
affinity (such as high-risk mutual funds for high-risk investors), context (for
example: articles that are related to the article being viewed) or sophisticated
relationships such as cross-selling or up-selling. Promotions Promotions offer
some type of value or discount to a site visitor. These can be a fixed amount or
percentage off a price, a discount on shipping, or a discount applied to items
in a cart. Business managers can determine the exact timing and duration of a
promotion. Rules Engine FatWire Engage includes a highly efficient rules engine
for parsing of rules created through the business manager interface. Analysis
Integration Trend analysis, enabled by FatWire Analysis Bridge enables high
volume logging of website events such as user information or clickstream data to
a Content Server database. Additionally, Analysis Bridge provides an HTTP-based
interface to retrieve this data in a user definable format for analysis by a
third-party analysis engine. Site developers can create and manipulate Content
Server database tables for storage of analysis data through Analysis Bridge.