RunTime works with developers
and end-users to develop RTSB-based products tailored to a specific vertical
market. These products, called RT SITEWARE, give business managers power they
never had before. The power to implement initiatives, respond to competition,
target information, control brand identity, manage workflow -- in short, the
power to manage their business at Internet speed. RT SITEWARE combines key
functional aspects of enterprise, content, document and communication management
in a powerful single platform to simplify the ongoing management of dynamic
extranets, intranets and public websites. RT SITEWARE provides the opportunity
for employing an enterprise-wide standard development platform with
individualized applications at the department or business unit level to meet
diverse communication and information management needs. With any RT SITEWARE
product, business managers and staff have the ability to create, manage and
personalize web-based content, documents and communications as well as
functionality, regardless of technical expertise, for use in meeting changing
business needs. For IT professionals, the RT SITEWARE platform, based on RT
SITEBUILDER (J2EE and XML) is easily integrated into existing websites and
allows for the development of additional functionalities using familiar
scripting environments. RT SITEWARE frees IT professionals from content and
communications related tasks to concentrate on architecture, design and
infrastructure issues. RT SITEWARE is designed for fast implementation and easy
customization. Unlike competitive products that offer either minimal
"configurable" interfaces (the traditional ASP model) or development platforms
requiring extensive customization to achieve any functionality in meeting any
particular business use (the traditional enterprise content management systems),
RT SITEWARE combines the best of both with its "custom ASP" approach. Custom ASP
(cASP) involves providing core functionalities bundled to meet predefined
business requirements ("Business Application Solutions") for "out-of-the-box"
implementation yet still allowing for extensive customization.