Many organizations have realized that an inability to measure success is limiting the growth of their online businesses. The Web statistics most companies are using to measure online success only provide their decision makers with simple counts, such as number of hits. While an important foundation, these counts do little to help companies effectively monitor and improve online business.

To maximize the return on your Web investments, decision makers throughout your organization need meaningful Web metrics that address your specific online business problems.

NetGenesis Web analytics solutions transform high volumes of Web data into actionable e-metrics, the operational measurements of online business success. This proven technology provides decision makers with the e-metrics needed to manage your online business. With NetGenesis, a complete set of customizable e-metrics reports is ready for use out of the box. NetGenesis also supplies a platform for creating and customizing new e-metrics that are unique to your business.

NetGenesis includes:

NetGenesis OpenCollection for collecting Web data with the method most relevant to your business goals
NetGenesis Engine for processing Web data based on sophisticated rules
NetGenesis eDataMart for storing and organizing data
NetGenesis InfraLens role-based reporting for delivering e-metrics to decision makers via the Web and e-mail
NetGenesis Developers Kit for extending NetGenesis by integrating data and activating e-metrics